You Need to Read WSJ’s story on green infrastructure investor Generate Capital’s newest funding raise by William Louch And Russell Gold.

One of the fastest ways to solve the climate crisis is to simply scale up technologies we already have. We don’t have to wait for crazy breakthroughs, we’re just not that good yet at funding and scaling up proven technology and business models, and that’s a huge climate opportunity.

Generate Capital has already invested in 2,000+ projects since their 2014 start, and today they’ve just announced $1 billion in new capital invested into their fund. Their approach demonstrates the widespread opportunity for serious market-rate financial returns in the climate economy. 

San Francisco-based Generate sees opportunity in increased investing tied to climate change

Generate Capital has raised $1 billion in new funding for clean-energy projects across North America, amid growing corporate and government interest in lowering carbon emissions.

The San Francisco-based investment firm has developed a niche in funding renewable energy and sustainable infrastructure investments, from electric buses to geothermal power.

Generate said it has received backing for new investments from some of the world’s largest institutional investors, including Australian pension fund QIC and Swedish national pension fund Andra AP-fonden.

Congratulations Scott Jacobs, Jigar Shah, and the rest of the Generate Capital team.

Bring your loved ones together this holiday season to give #GiftsToTheFuture. Each day on the way to welcoming the new year, we'll share a little something you can do to help make it (and many years that follow) better for those you love. enough.co/gifts-to-the-future

How you earn, spend, save, and invest can grow climate solutions faster. Let's work on it together?

Day 23 | [Fossil] Free Your Funds

Day 23 | [Fossil] Free Your Funds

Gifts to the Future "Your retirement plan may be fueling the climate crisis. But it doesn't have to." - As You Sow If you're lucky enough...

Gifts to the Future

Gifts to the Future

#GiftsToTheFuture: Bring your loved ones together this holiday season to give #GiftsToTheFuture. Each day on the way to welcoming the new...

Laura Fitton, Founder

Laura Fitton, Founder

Principal and Speaker

I founded enough.co to explain and evangelize market-driven shifts that can bring speed and scale to the climate fight.

My approach merges my environmental science and policy degree with my expertise as a tech CEO/Founder, growth executive, author, speaker, and recognized trailblazer.

My research on environment and justice is published in Science and by the Center for Policy Alternatives, and I've spoken at Harvard Business School, MIT Sloan, and a great many conferences.