You Need to Read Fast Company’s What You Can Do About Climate Change, Today by Adele Peters.

The Future we Choose – an upcoming book by Paris Climate Accord Leaders Tom Rivett-Carnac and Christiana Figueres – paints two divergent pictures of life in 2050, and provides pragmatic framing on what it will take to avoid one and achieve the other. 

Next, recognize that you have power on a personal level to begin to change larger systems, whether that’s to influence corporations or policy. “The whole global economy is nothing other than the collectivity of individuals,” she says. “We tend to forget that organizations are nothing other than individuals organized around one business model. We think of a huge chasm between the systemic and the individual.”

 

But, of course, when enough people change, the economy responds. “If a critical mass of individuals change, for example, their diet—and many are, towards plant-based diets—what that actually does is send a very strong market signal to companies that are already answering that demand.” Some of the world’s largest meat companies are now heavily invested in making plant-based meat; if the entire world decided to become vegan, one study estimated that food-related emissions would drop by 70%.

Bring your loved ones together this holiday season to give #GiftsToTheFuture. Each day on the way to welcoming the new year, we'll share a little something you can do to help make it (and many years that follow) better for those you love. enough.co/gifts-to-the-future

How you earn, spend, save, and invest can grow climate solutions faster. Let's work on it together?

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Laura Fitton, Founder

Laura Fitton, Founder

Principal and Speaker

I founded enough.co to explain and evangelize market-driven shifts that can bring speed and scale to the climate fight.

My approach merges my environmental science and policy degree with my expertise as a tech CEO/Founder, growth executive, author, speaker, and recognized trailblazer.

My research on environment and justice is published in Science and by the Center for Policy Alternatives, and I've spoken at Harvard Business School, MIT Sloan, and a great many conferences.